THREE INGREDIENTS TO STAYING CREATIVE WHILE MANAGING YOUR BUSINESS

FInding the balance between creative and business owner 

It's finally Spring and time to get out and create some photography magic beyond the four walls of my home studio. Being able to get out, explore and capture images of people, places, and things is what excites many photographers. But the business side of creating images can often get in the way. Ask any creative, whether they're a photographer, interior designer, graphic designer, multi-media artist or art director - finding the balance between creating the work we love and managing the responsibilities of running a business can be challenging. So how do you continue to feed your creative side while sustaining and growing your business?  

Here are three ways to maintain your creativity while managing the demands of a growing business.

Eyes of London #1 and #2 were images captured during a business trip to Europe. The image on the right was submitted in a gallery exhibit, winning 2nd place.

Eyes of London #1 and #2 were images captured during a business trip to Europe. The image on the right was submitted in a gallery exhibit, winning 2nd place.

It's finally Spring and time to get out and create some photography magic beyond the four walls of my home studio. Being able to get out, explore and capture images of people, places, and things is what excites many photographers. But the business side of creating images can often get in the way. Ask any creative, whether they're a photographer, interior designer, graphic designer, multi-media artist or art director - finding the balance between creating the work we love and managing the responsibilities of running a business can be challenging. So how do you continue to feed your creative side while sustaining and growing your business?  

Here are three ways to maintain your creativity while managing the demands of a growing business.

1. Find opportunities outside of your client work to be creative

Working outside your client engagements is a smart way to test new innovative ideas and strategies in a safe environment. There are tons of ways you can explore different concepts and ideas while still providing impact. Many non-profits and community organizations are looking for photographers, art directors, marketing strategist and graphic designers to help them expand their organization's brand and awareness. It is an excellent chance for you to explore new styles and techniques while contributing by giving your time and talent to a good cause.  

If you're not sure where to get started, here are few suggestions for you.

Catchafire connects professionals with passionate, pro bono professionals looking to donate their skills through 1-hour phone calls and/or fully-fledged projects. 

The Chamber of Commerce typically keeps a list of non-profit organizations in your area who seek professional volunteers to help them with their marketing and branding needs.

And the best option is to tap into your own professional and personal network. I'm sure you can find a friend or colleague who can recommend an organization that could take advance of your skills and expertise.

2. Seek out organizations and groups where you can share and find inspiration

Sometimes the best muse for creatives is interacting with like minds and around us. It helps us separate from the business side of what we do and allows us to sit in an environment that encourages, inspires, drives and challenges us. I found that encouragement in local artist organizations within my community. As a member of the Visual Art Exchange, I have the opportunity to participate in gallery exhibits, have my work critiqued and meet with fellow artists in groups where we can share and learn from each other. 

Having an outlet just to create and showcase work gives you an opportunity to express yourself without any deadlines, client feedback or prejudices. Finding other creatives who want to share and learn from each other builds strong skills and keeps you competitive.

Seek out your local artist community and look for opportunities to display your work in galleries, through Art Councils or even with commissions city projects. You'll get a chance to see your vision come to life on walls across the city while sharing your creative work in new places and with new people.

3. Take time off to rest, recharge and re-engage with your craft

Every creative mind needs a break now and then. When you feel your creative mojo starting to wane, take a break from it all is a great idea. It gives you a chance to rest and recharge before re-engaging with clients, and colleagues. It also gives you time to refocus your energy and let the creative side of your brain rest. Being able to step away from the day-to-day allows us to put ourselves back on track to more innovative thinking.

So the next time you feel the stress of being a creative and minding the business, take some for yourself and find that outlet that gives you a chance balance the challenges of managing the work life with the desire to sharpen your creative chops.

Experiencing Kenya

Projects of Hope Mission Trip in Kenya

It's our first official day in Kenya and it has been great. We had a chance to visit the Sulmac Primary School that our team has been working with for several years. And what a great surprise to have the children come out to great us. I'm excited to see how God uses me during this trip.